Marketing Product Executive

Logo Yazılım San Ve Tic A.Ş.

Be a part of our exciting team to get ahead 1-0 by working in a workplace embracing agility, creativity, innovation, efficiency, and a culture of continuous improvement!

Who are we?

Logo Software is Turkey’s largest domestic software company accompanying the sustainable growth journey of more than 200,000 companies. It offers Logo solutions developed specifically addressing sectors, including e-commerce, retail, finance, telecommunications, aviation, and automotive.

We achieve significant achievements inland and abroad and create value with passion and agility in cooperation with our customers.

We received the Great Place to Work® Certificate™? together with our teammates who believe Logo Software is a great place to work. We are proud to be listed among the best employers in Turkey's IT and software industry

Our mission

By underlining the importance of cooperation with the motto of "We are coding the future together”, we enable our employees to reveal their potential through powerful teamwork.

How we take diversity and inclusion?

We aim to create an inclusive corporate culture and believe that our employees will become more productive when their individualities are not restricted.

We champion equality in the workplace and adopt the "equal pay for equal work” policy to fulfill our responsibility to the world and contribute to sustainable development.

Innovation in our nature

While focusing on teamwork and customer needs, we benefit from the software development process (Logo Agile Process Improvement System - LAPIS), a software development process that constantly improves itself, adapts rapidly to innovations, and has a unique design inspired by agile methodologies and lean manufacturing understanding.

QUALIFICATIONS AND JOB DESCRIPTION

• Bachelor’s degree in Industrial Engineering, Business Administration Departments or equivalent,
• 5+ years experience in brand/product management, revenue management and marketing functions, preferably in B2B companies,
• Knowledge of online marketing campaigns is a plus, (paid search, display, social media marketing, remarketing, affiliate marketing, e-mail marketing campaigns)
• Analytical and innovative perspective,
• Strong understanding of web & software technologies,
• Excellent time, process and task management skills, good analytical skills,
• Following new trends and goal oriented,
• Strong organization, monitoring and reporting skills,
• Excellent command of MS Office applications.

Responsibilities

• Prepare product acquisition and revenue management strategy in line with the market conditions & brand positioning and develop action plans quarterly/annually,
• Design innovative campaigns to accelerate new customer acquisition, retention and revenue streams,
• Serve as product expert and a key marketing strategist in the development of product value propositions, segmentation strategies, messaging and web content,
• Identify and design key business processes and marketing strategies for rapidly expanding the targeted product offerings; develop and execute clear overall brand strategies and plans to meet targets/KPI’s,
• Monitor and analyze market trends, sales activities and competition,
• Assist in the development of strategic digital marketing initiatives and manage the contributions of all marketing resources, internal and external, to insure the continuity and effectiveness of those initiatives cooperating with digital marketing team,
• Review, evaluate and measure all on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes,
• Manage all aspects of the marketing department’s targeted sales support tools including but not limited to brochures, case studies, website content, testimonials, email tracks, sell sheets, and demonstration materials,
• Work closely with the sales team and business partners to determine required support materials and effective new tools for prospect communications,
• Management of marketing budget, tracking expenditure etc.

What we offer?

Flexible working hours to help you ensure a work and life balance

Career opportunities to acquire new professional skills

Learning and development resources to support your professional and career development

The employee support program for you and your family for work and personal life challenges.

Employee fringe benefitsthat we are enriching day by day

The wellbeing program prepared for the wellbeing of our employees

Birthday leave to take a day off within the month you were born