Conversion Rate Optimization Specialist (CRO)

zingat.com Emlak.Bilgi.Guven.

Responsibilities:

•Understand and incorporate complex technical and business requirements into research

•Collect and analyze user behavior through server logs, online experiments (A/B testing), benchmark studies, lab studies, and surveys

•Advocate research findings to diverse audiences through written reports and oral presentations

•Work with team to measure and report on results of marketing efforts assessing results against relevant KPIs/goal

•Assist in the evaluation of end-to-end customer experience across multiple channels (mobile, web, social, and strategic partners) and turn learnings into actionable next steps to quickly pivot to ensure that departmental goals are met

•Coordinate closely with the designers, and tech/product teams as needed to successfully deploy test campaigns

Required Qualifications:

•Minimum of 3 years of experience in conversion rate optimization strategy or user experience strategy and execution.

•Highly analytical and data driven with a keen creative sensibility; The desire to go just beyond the surface data.

•Understanding of digital marketing best practices.

•Able to use technology and marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Hotjar, Typeform, Google Ads Manager, Optimizely, Google Optimize, and / or similar tools.

•Proficiency in Google Analytics, Google Tag Manager.

•Strong understanding of HTML, CSS and JavaScript skills and knowledge.

•Strong communication and problem-solving skills.

•Effective time management skills.