Dijital Pazarlama Uzmanı

Triko Mısırlı Sanayi ve Ticaret A.Ş

YOUR MISSION:

• Directly reporting to Teamhead E-Commerce.
• Grow Mısırlı1951's traffic and revenue through executing the marketing strategy within the allocated budget.
• Manage and optimize performance marketing campaigns on all channels such as Google , META and other ad networks by data-driven decisions.
• Analyze and report profit contribution across all marketing channels and perform an ongoing assessment of traffic, conversion, sales, and profitability from marketing campaigns to increase ROI.
• Plan, execute and measure A/B tests across ad creative and landing pages to optimize conversion.
• Propose, Agree and Review E-commerce Team vs external agency strategy on an on-going/periodic basis.
• Develop and optimize a comprehensive marketing strategy through channels such as Email marketing, Search Engine Marketing (SEM), Affiliate marketing, Social media, etc.
• Proactively seek new opportunities & marketing tools to improve Marketing Strategy, to increase overall conversion rate while decreasing the bounce rate for misirli1951.com
• Managing 3rd party/agency relationships ensuring campaigns are optimized and scaled to drive performance whilst delivering exciting brand experiences.
• Drive expansion of the customer database and leverage it to drive rapid, profitable revenue growth.
• Track the customer journey closely to increase retention rate and shopping frequency.
• Ensure the efficient and effective delivery of services by external marketing agencies, consultants, and partners.
• Reporting campaign results on daily, weekly and monthly basis .

YOUR TALENT:

• University Degree, preferably in Business or engineering
• Fluent in both Turkish and English
• At least 3-year experience in Digital / Performance Marketing
• Demonstrated ability to analyze the data and optimize the strategy accordingly
• Highly organized, detail-oriented, result-oriented and multi-tasking
• Proven interpersonal & presentation abilities to operate effectively with cross-functional teams