Web Master

TCM Bilişim ve Danışmanlık Hizmetleri A.Ş.

Responsibilities :

• Maintain and update web sites in line with global guidelines
• Create and update product campaign landing pages from existing CMS templates
• Perform user acceptance tests and ensure quality assurance to adhere common global standards
• Coordinate and manage web or SEO agency scope of work with best practice implementations
• Help product management team to introduce new products in related web sites and enrich product data with rich content
• Communicates issues, requests and resolutions clearly to global technology teams
• Understand and assist users with the provided web platforms
• Support content creation (both written and visual) by optimizing it for our websites
• Track and analyze traffic flow and conversion rates across our digital campaigns and website, providing reports to enable real-time adaption, as well as post campaign ROI reports
• Track web sites and key landing pages SEO performances and provide hands on SEO support if needed
• Manage product content syndication lifecycle with syndication partners or e-retailers
• Alignment with key business partners to help deliver compelling digitally focused lead generation campaigns
• Work with the Global marketing team to ensure compliance with our corporate guidelines and chosen platforms
• Work closely with Regional and Global marketing teams

Qualifications :

• Strong experience with industry leading CMS solutions preferably Adobe Experience Manager or similar platforms
• Familiarity with Web Technologies and related tech stack including Databases, HTML, scripting, and CSS
• Using Google Analytics
• Passion for Digital Marketing – this candidate is a “Digital Native”, who loves interacting with digital technology, following the latest digital trends
• A knack and desire guiding users and troubleshooting difficult problems
• Solid communicator with great customer oriented approach