Marketing Coordinator

Shell Petrol A.Ş

Fleet Solutions has been recognized as the key growth lever for our overall Retail business. Fleet Solutions vision is to provide the best mobility offers through cashless payments with associated holistic fleet management services to our B2B customers on the road. The role is key to enable business targets through vitalizing this vision by coordinating a solid marketing strategy.

This is a fantastic development opportunity for enthusiastic marketers to excel in marketing competencies as such strategic marketing planning, channel marketing management and digital marketing together with strong commercial acumen. Marketing Coordinator role in Fleet Solutions team will lead the execution of the annual solid marketing plan and activities to vitalize the new Shell Fleet Solutions delivery. The role is going to directly report to marketing manager and requires close cooperation with local sales team, indirect channel partners, customer operations teams and other functions (Credit, legal, tax, Finance, IT) as well as external business partners from media agencies to third party business partners.

Job Description:

• Develop and implement the country marketing plan via ROI focused spent and SP&A budget management to support the delivery of T&R.
• Lead Shell Fleet Solutions’ digitalization agenda.
• Strategically and technically establish the new, unique “integrated fleet management” business positioning. Drive the business and cross marketing teams to develop the renewed customer value propositions at all channels.
• Drive integrated marketing communications strategy for Shell Fleet Solutions business Turkey.
• Product management of fuels products and utilizing various business opportunities through right target audience for the business.
• Work with central marketing team, global B2B marcom teams and regional digital advisor to launch/refresh products at omni-channel level relevant to Turkey market.
• Run prospect and lead generation and CRM plans to grow volume & profitability. Enhance the lead generation through CRM and digital marketing capabilities.
• Share and adopt best practices through active engagement with marketing colleagues in other countries and businesses. Support and own development of marketing professionalism within Shell Fleet Solutions Growth marketing team.
• Expand Shell Fleet Solutions value selling strategy for reseller partners via indirect channel marketing. Drive and coach the reseller organization for the right Shell Brand & Communication execution for all channels.
• Work closely with Indirect Channel Excellence team to support the growth of ICE agenda via strategic marketing initiatives.
• Design, execute and update all omni-channel communication materials of relevant customer value propositions for a disciplined roll out both within current portfolio and prospect pool.
• Support and be an active member of the business via the contribution of delivering local marketing agenda content as part of the local marketing team.
• Comply with HSSE Life Saving Rules, Goal Zero and act in a responsible and proactive way in handling HSSE matters.

Job Requirements:

• The candidate should show strategic thinking ability, as well as a strong performance track record.
• Stakeholder management ability both at local and global level is required.
• A strong commercial mind-set, a passion for an innovation focused change agenda and customer focus. Able to couple relentless prioritization are critical to deliver our growth ambition.
• The candidate should show a good understanding of E2E value chain of the business, processes and related procedures within Sales, Marketing, IT, Pricing, Finance, Credit, OTC, Legal.
• The role requires strong communication skills and ability to reflect/translate the executive findings through strong use of presentation skills.
• Performance Orientated and positive attitude are key. Not compromising on standards, ethics & compliance. Self-managed, self-starting individual.
• Ability to multi-task. Excellent team-working capability, team player building relations based on trust & honesty. Open for feedback & development opportunities.
• Advance level of written and spoken English.
• Demonstrated evidence of the Leadership Attributes (Authenticity, Growth, Collaboration, Performance).
• Ability to articulate strengths in each area, as well as how it ties to the business behaviors will be considered during the selection process.
• Commercial & Economic Acumen Skill
• Value Chain Understanding Skill
• Generating Insights Knowledge
• Integrated Marketing Communication Knowledge
• Customer Offer Development Knowledge
• Channel Marketing Management Knowledge
• Marketing Activation Knowledge