Starbucks Digital Marketing Manager

Alshaya Saha

Shaya was founded in 2002 by the Kuwait-based Alshaya Group as an investment in the Turkish market. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Shaya's franchise portfolio includes Bath and Body Works, Le Pain Quotidien, Pinkberry, Shake Shack, Starbucks, The Body Shop, Victoria's Secret and Victoria's Secret Beauty & Accessories in Turkey.

Shaya, which operates with a corporate culture that rewards "Think Big," "Act Small," and "Be You", is currently looking for Digital Marketing Manager to join its Starbucks Divison

• Creating, defining and implementing the digital strategy and online communication plan of the brand.
• Managing the social media content and touchpoints as well as related influencer marketing projects.
• Manage digital ads campaigns that focus primarily on lead generation, to monitor the performance, offer and take actions that will increase the performance.
• Manage the brand web site and optimize brand’s digital ads through Google Analytics and other web analytics tools.
• Manage and leverage the mobile application and loyalty program of the brand in terms of content, design, user experience and communication.
• Keep track of the new technologies in digital marketing so that the brand is always up to date of new trends and technologies.
• Plan and manage the digital marketing budget of the brand.
• Handle the relations with the digital & event agencies, evaluate their performance and leverage ROI.
• Plan & execute the marketing & digital communication of non-retail channels and projects of Starbucks brand. (ex. Starbucks Loyalty Program/ Mobile App, Corporate Social Responsibility Project, Events, Branded Solutions communication)

QUALIFICATIONS:

• Bachelor’s degree in related fields,
• Knowledge and experience in marketing and digital marketing as well as interactive communication channels,
• Minimum 3 years experience in Digital marketing & Marketing,
• Background in retail marketing and/or digital marketing agency a plus,
• Experience in working with global brand and digital marketing agencies,
• Team-work oriented, self-motivated and open-minded,
• Detail-oriented and an excellent problem-solver,
• Ability to multi-task,
• Excellent communication skills, flexible and proactive,
• High analytical skills, expert in analysing data and prepare reports,
• Adaptive, creative and energetic, collaborative mindset.