Online Reputation Executive

Serkoç Otelcilik Tur.İnş.Tah.Tic.A.Ş - Lujo Hotel

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

- Collect and publish positive reviews to appropriate forums monthly

- Respond to comments on each of our accounts; reach out to dissatisfied customers to address negative reviews

- Have an understanding of search engine behavior, social media, forums, blogs, ratings and reviews, etc.

- Formulate high-quality written and visual content for each social media campaign

- Continuously monitor the company's brand on social media

- Build brand awareness by engaging relevant influencers

- Manage our online communities to ensure respectful and appropriate engagement

- Oversee any customer service provided via social media

- Analyze data to determine whether social media campaigns have achieved their objectives

- Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization

Qualifications

- Bachelor's degree in marketing or another relevant field of study

- At least 1 year experience as a similar role

- Direct, hands-on experience strategizing, developing, planning, launching and analyzing digital campaigns

- Experience with online marketing, especially social media and content marketing

- An understanding of public relations

- Strong, professional writing (including strategic content creation), organizational and analytical skills

- Working knowledge of social media and paid advertising campaigns, including Facebook, LinkedIn and Twitter

- Resourceful, accountable and able to demonstrate initiative for taking action in a team-based environment

- Proven project management skills, meets deadlines, and has the ability to work on multiple projects simultaneously with all levels of management