CRM Manager

Serkoç Otelcilik Tur.İnş.Tah.Tic.A.Ş - Lujo Hotel

Duties of a CRM Manager include:

• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle. 
• Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company. • Overseeing direct communications with customers through the CRM.
• Monitor and maximise customer lifetime value strategies ensuring maximum profitability. • Ensuring the database is segmented effectively for targeted marketing activities.
• Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
• Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products. 

The ideal background of a CRM Manager:

•  Extensive experience of direct and digital marketing ideally in a similar industry.
•  Strong background in customer acquisition, re-engagement and retention strategies.
•  Degree educated with a minimum of ideally from an IT or related degree. 
•  A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.