E-Commerce Account Manager

Reckitt Benckiser A.Ş.

• Bachelor’s degree is required
• 3- 5 years of account management experience; minimum 2 years of experience within the eCommerce channel
• Demonstrated deep understanding of online/digital channels to include online pricing and promotions, digital marketing, and eCommerce fulfillment
• Demonstrated track record of progressive thinking with a bias towards removing barriers, creating the new and different, and outperforming the marketplace
• Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
• A track record of driving results in complex, multi-stakeholder, uncertain environments

JOB DESCRIPTION

• Develops and implements strategic online sales plans focused on growing sales

• Optimize all traffic driven activities and initiatives from social media channels to paid search, SEO, CRM tools with the cooperation of Digital media and trade marketing teams
• Build long terms relationship and JBPs with key e-retailers by strategic partnership.
• Define and execute yearly plans and align with long term strategies
• Identify challanges and new opportunities, leverage resources and propose business solutions.
• Achieve / exceed all key sales measuresand targes for the channel
• Ensure all trade and marketing funds are spent in most efficient way to drive business growth
• Execute with excellence new product launches and ensure consistent delivery of the e-commerce sales fundemantals e-4Ps
• Formulate and execute annual sales, marketing, and promotional strategies/plans for key customer accounts; focus on digital marketing, pricing/programming, online discoverability, content optimization, and online ratings & reviews
• Lead comprehensive analysis of business growth opportunities with large e-tailer accounts, potential avenues for share growth, and evaluate competitor and market dynamics / trends as input to strategic plans