Market Insight & Research Executive

Penti Giyim Tic. A.Ş.

• Bachelor degree in related field
• Have an excellent command of both written & spoken English
• Have a strong communication and creative business skills, proven decision-making competence, energy and enthusiasm
• At least 3 years experienced in related issues such as marketing analyst, market research and development,
• Experience of target audience analysis for communication campaigns

JOB DESCRIPTION

• Designing, conducting and analyzing the results of the Consumer / Market / Sector / Competitor researches that the senior management or product groups will need to help them make the right decisions on target audience, product range, price range, etc
• To monitor consumer needs and behaviors that are necessary for finding consumers at the center of decision-making processes, to conduct quantitative and qualitative research, to analyze the findings, to present trends and to present their determinations to decision makers in an easy to understand and professional way
• Monitoring consumer trends in different segments, analyzing consumer behavior, revealing insights and presenting to relevant product management teams
• Planning research projects related to brand and customer satisfaction, conducting research, analyzing and presenting results.
• To follow the innovations and best practices in methods, tools, approaches, etc. used in the field of consumer research and to use these innovations in their projects.
• Conducting relationships with agencies that can be taken into service in conducting research projects
• Preparation of periodic and ad-hoc research reports timely and accurately.
• Supports brand teams with their research related projects
• Contributes to the planning process by integrating new media research
• Keeps up with latest research development, methods and consumer opinions.
• Monitor consumer and industry researches.