Brand & Segment Management Specialist

Pegasus Havayolları A.Ş.

ABOUT PEGASUS AIRLINES

Pegasus Airlines, Turkey’s leading low-cost airline, has transformed the aviation sector in the country with an experienced team of over 6,000 and by offering its guests affordable and quality services together with a flawless security record.

Believing it’s everyone’s right to fly, Pegasus offers its guests low fares, on-time departures, and new more comfortable aircraft as part of its “low-cost airlines” model. Pegasus Airlines flies to 110 destinations on its ever-growing network in 42 countries including 35 domestic and 75 international destinations. Pegasus has Turkey’s youngest fleet with an average age of 5.6 years old and an average on-time departure performance of 81.09% in 2018. Pegasus Airlines is the first airline to have been admitted to the state-subsidized brand-building program Turquality. 

Now, we are seeking a Brand and Segment Management Specialist to join our team!

REQUIREMENTS

• Bachelor's degree preferably Business, Economics, Industrial Engineering,
• 0-2 years of experience in one or more of the following fields: Brand Marketing, Digital Marketing, E-Commerce, Research
• Analytical marketing and project management is key; should be able to apply financial disciplines ,
• End-to-end project management is expected; starting with the initial stratgey, co-creation process with different parties and final analysis and reporting.
• Comfortable in working with numbers as well as communcating with different internal and external parties
• Ability to develop consumer insight and build a plan based on these insights.
• Someone who can work as part of a team and with other internal and external functions.
• Someone who is aware of latest trends and the outside world.
• Comfortable in a fast-paced, entrepreneurial workplace with shifting priorities; understands how to get work done and meet deadlines in this environment.
• Excellent written and verbal communication skills both in Turkish and English

RESPONSIBILITIES

• Crafts the mid/long-term strategy for the brand in 40 countries with a clear outlook to the future and a proactive mindset to grow the business and brand,
• Implements the brand strategies and to carry out all marketing activities including creative process, media planning, budgeting and sales performance tracking for assigned markets and segments under his/her responsibility,
• Co-creates new communication platforms for the assigned markets and segments; including developing new and unconventional ways of reaching the target consumer
• Extracts actionable business insights from forward booking and other segment analyses and market researches
• Manages all the 3rd party relations (creative, digital, media planning, performance, research agencies etc)
• Plans and follow ups the yearly marketing budget of projects that he/she responsible from