warning
İlan yayından kaldırılmıştır

Platform Lead - Consumer Care

NESTLE TÜRKİYE GIDASANAYİ A.Ş.

İstanbul(Avr.), İstanbul(Asya)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Years of Experience

More than 5 years of experience

Department

Sales & Marketing

Sales & Marketing

Application Count

88 application

Job Type

Full-Time

Years of Experience

More than 5 years of experience

Application Count

88 application

Department

Sales & Marketing

QUALIFICATIONS AND JOB DESCRIPTION

We are currently looking for a Consumer Care Platform Lead to join our Nestlé Health Science Team, who will mainly be responsible for leading the platform by defining vision, strategies and by flawless execution of actions in line with these strategies; and achieving platform KPIs by being in close coordination with sales team, in cooperation with internal stakeholders and by gaining the advocacy of KOLs and Pharmacies.

  • University degree
  • At least 5 years of experience in brand management (preferably minimum 3 years in OTC as brand manager and minimum 1 year as senior brand manager)
  • MBA, Marketing and/or Sales experience are strong asset


JOB DESCRIPTION

  • Set Platform/Brand vision based on global, regional strategies and local market needs
  • Develop local Platform/Brand strategies and define priorities
  • Create advocacy via KOL management; pay visits to the target audience and develop projects
  • Ensure competitiveness of the products via brand and communication strategies (cost efficiency, pricing strategy, media strategy, etc.) in accordance with related Ministry regulations
  • Prepare and execute master business plan and yearly marketing plans
  • Plan and manage annual Platform/Brand budgets
  • Plan and execute promotional activities (BTL and/or ATL) and communication strategies with PR partners and Digital Manager
  • Track platform performance in IMS and take appropriate actions to reach KPIs
  • Analyze and follow up market data, identify market opportunities and establish market researches to assure successful marketing execution
  • Build customer/consumer insight, disease related insight and competitive insight in order to develop further the competency
  • Ensure product supply in close coordination and collaboration with related parties including such as planning and regulatory
  • Manage other business initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, Marketing...
  • Plan I&R and execute via successful launches
  • Organize scientific events, meetings and show strong presence in related congresses

Preferred Candidate

Bachelor’s(Graduate), Master’s(Student), Master’s(Graduate), Doctorate(Student), Doctorate(Graduate)

Platform Müdürü pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Platform Müdürü Platform Müdürü Maaşları Platform Müdürü Nasıl Olunur? Platform Müdürü Nedir? Platform Müdürü İş İlanları
Şirketin Aydınlatma Metni

NESTLE TÜRKİYEÇALIŞAN ADAYI AYDINLATMA METNİNestlé olarak gelecekteki takım arkadaşlarımız olarak si

Detaylı Bilgi

Platform Müdürü pozisyonu ile ilgili daha detaylı bilgi almak ya da diğer iş fırsatlarını incelemek için aşağıdaki sayfaları inceleyebilirsiniz.

Platform Müdürü Platform Müdürü Maaşları Platform Müdürü Nasıl Olunur? Platform Müdürü Nedir? Platform Müdürü İş İlanları