Brand Manager – Communication

MARSHALL BOYA VE VERNİK SANAYİ A.Ş.

·         Bachelor’s degree (Marketing, Engineering or Business Administration),

·         Experience of min.3 years brand management career and/or brand communication,

·         Fluent in English,

·         A proven track record of successfully managing projects in all aspects of marketing (Brand strategy and positioning, Product Development, Creative/Media/Social Media Agency Management, Marketing Budget Management & Market Research).

Primary Responsibilities:

·         He/She will identify the needs of  market, segment, assist in preparing marketing plan to facilitate the growth of the brands and execution,

·         Coordinate & communicate projects with internal and external resources (category, sales, consumer insights),

·         Assist designing and developing successful brand communication strategy and activities in line with global guidelines,

·         Develops a comprehensive PR plan per quarter along with agency and executes,

·         Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Plans and executes all web, SEO/SEM, database marketing, email, social media, and Google ads campaigns. Designs, builds, and maintains our social media presence,

·         Identifies trends and insights, and optimizes spend and performance based on the insights,

·         Brand positioning, Concept Development, Agency Management, Creative communication development, Marketing Budget Manegement & all other marketing aspect ,

·         Working within the department budget to develop cost-effective marketing plans for each category,

·         Working with the related team to develop detailed marketing plans for all channels,

·         Working closely with the Media Agency, Creative Agency, PR Agency, Social Media agencies   to set up the right KPI's and channels for each campaign,

·         Responsible from event management throughout the year,

·         Monitoring and reporting on competitor campaigns/activities,

·         Assist in drafting proposals, contracts, and presentations,

·         Managing market research, market communication activities.