Marketing Manager

MAMAJOO

Mission: Develop and execute short/long term marketing strategies and activities within the applicable channel/ market in close cooperation with Sales Department. Support the operational Sales & Marketing team with creative quality contents and activities.

Responsibilities of the Position

• Develop and coordinate all ATL & BTL, Digital/Social Media, CRM, offline & online marketing initiatives.
• Implement and maintain all marketing activities and the needed integrated marketing communication tools, such as online campaigns, viral marketing, traffic generation to websites and Social Media accounts, direct / in-direct marketing activities, including website management and updates.
• Prepare brands SWOT and market & competition benchmark analysis to transfer them into concrete plans & strategies.
• Create and manage corporate marketing communication principles.
• Develop and execute quarterly and annual marketing plans, set and achieve goals.
• Create catalogues, leaflets, POS materials and packaging & user manuals.
• Create fair stands in collaboration with sales department.
• Prepare newsletters / press releases regularly and to be familiar with press, bloggers and social media marketing.
• Conduct all kinds of marketing activities to increase market share and brand awareness of the brands.
• Visiting customers on a regular basis to organize & conduct best presentation of the products and brands on shelves.
• Search potential companies to identify possible clients and/or co-marketing business opportunities.
• Knowledge of photoshop and illustrator programs are preferred.

Required Qualifications

• University degree from a reputable university, preferably in Business Administration, Sales & Marketing or Communication.
• Good command and grammar of Turkish and good level of business English both written and spoken is a must. German as a second language is an advantage.
• Advanced knowledge of MS Office applications, Outlook and Internet applications
• Able to work with targets and plans, friendly with figures.
• Analytical and creative mind to achieve results in a competitive business environment.
• Positive & hard working personality, presentable and team player.
• A good communicator with strong influencing skills.
• Be able to manage multi tasks/projects at one time.
• Minimum 2 years of managerial experience is a must, preferably in FMCG.
• Military service must have been completed for male candidates.
• No travel restrictions.

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