Programmatic Executive

GroupM Medya Hizmetleri Ltd. Şti.

The Programmatic Executive is responsible for the strategy and successful execution of advertiser campaigns. The Programmatic Executive uses his or her deep programmatic expertise to educate agency and client contacts, secure client budgets, and deliver against our client’s KPIs. The Trading Strategist’s intimacy with the programmatic execution allow them to speak and apply comprehensively to clients about optimization, insights and the overall programmatic landscape.

Responsibilities

• As day-to-day relationship manager, coordinates with agency planners to identify client needs,understand campaign criteria, provide recommendations, and communicate campaign performance.
• Executes all aspects of campaign delivery, including performance vs. KPIs, weekly/monthly/campaign pacing, optimizations and profitability.
• Advises agency partners of key programmatic trends, client insights, campaign next steps, and growth opportunities.
• Manages campaign setup and execution across different platforms including trading (DSP Setup), targeting (mInsights), analytics (GA, Omniture) and financial reporting
• Using his/her programmatic knowledge of DSP capabilities and the vendor landscape, plans smart, operationally-sound programmatic recommendations.
• Collaborates with Programmatic Coordinators, Analysts and Operations teams to ensure fiscal accountability, to secure performance and audience insights, and ensure smooth campaign execution.
• Oversees Programmatic Coordinators’ work on their respective accounts and is accountable for insuring completion and accuracy.

Qualifications

• Bachelor’s Degree with minimum of 2 years of relevant industry experience
• In-depth knowledge of DSP capabilities, programmatic execution, verification partners, and data partnerships
• Familiarity with advanced optimization strategies to deliver against performance KPIs and budget growth
• Excellent communication skills, with an ability to communicate with programmatic vendors and partners as well as to de-mystify programmatic jargon for clients and agency counterparts
• The ability to juggle multiple timelines, priorities and relationships.
• An innate curiosity about how to apply technology, a desire to be an indispensable ally for agencies & Clients, and an unquenchable thirst to learn and apply that which you know