Pazarlama Uzman Yardımcısı

Evyap A.Ş.

Job Description

• Works on market analyses, price analyses and consumer research for determining the brand strategy which contributes to business strategy and commercial plans.
• Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share.
• Prepares the marketing plan, annual budget and communication/media plan for the brand.
• Manages and organizes product launches.
• Conceptualize strategic initiatives and implement details of a campaign.
• Works in cooperation with the sales, production and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.
• Working with product development team to improve current products and discuss new ideas.
• Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
• Responsible for all the 3rd party relations ATL, BTL, Packaging Agencies.
• Follows new trends, products and competitors in local and global market.

Qualifications

• Fresh graduate or maximum 1 year experience.
• Previous marketing internship experience in FMCG is an asset.
• Excellent command of written and spoken English.
• Team player with strong communication skills.
• Willingness to work in a dynamic environment with high result-orientation.
• Good level of MS Office Applications.
• Strong business drive and customer orientation.