Market Research Analyst

DECATHLON TÜRKİYE

We are Decathlon!

A place where sports passionates get together.

The main objective of this role to analyze the market trends, customer habits, trends, spending preferences, work on statistical data in order to support co-working departments during their decision-making process. The successful market researcher will be able to create, combine and analyze autonomously qualitative data, trends, strategies and competition and advice for current and new business channels.

Who are you? 

·       Passionate for sports & energetic

·       Min. 2 years of proven market research analysis experience 

·       Ability to interpret large amounts of data and to multi-task

·       Strong communication and presentation skills

·       Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

·       Familiarity with CRM programs

·       Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)

·       Working knowledge of data warehousing, modeling and mining

·       Strong analytical, critical thinking and detail-oriented

·       Bachelor's Degree in Statistics, Marketing or a related field

·       Good level of written & spoken English and Turkish 

What will you do? 

·       Collecting data on economy, consumers, competitors and market place

·       Consolidating information into actionable items, reports and presentations

·       Understanding business objectives and designing studies, surveys to discover prospective preferences

·       Compiling and analyzing statistical data using modern and traditional methods to collect, analyze and present it

·       Perform a valid and reliable market research SWOT analysis

·       Interpret data, formulate reports and make recommendations

·       Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

·       Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

·        Remain fully informed on market trends, other parties researches and implement best practices

·       Work on market trends for new business opportunities

·       Extending the company’s data with third party sources of information when needed

·       Developing dashboards with different data resources for Sports market, commercial policy and sports strategies