Integrated Multichannel Marketing Business Partner

Bayer Türk Kimya Sanayii Ltd Şti

• Bachelor's degree in business administration; advanced degree is a plus (MBA or MS in Marketing).

• 3 - 5 years' work experience in marketing and/or business excellence functions most of which in multichannel marketing including F2F interactions, web sites, social media, email marketing, closed loop marketing, third party partnerships

• Experience in project management,

• Experience working in the pharmaceutical and Veeva ecosystem knowledge are a plus but not a must

• Distinctive analytical and critical thinking skills, well organized and structured

• Strong service orientation, consensus building, communication and organizational skills as position requires working with a lot of internal and external stakeholders and following up a lot of tasks at once

• Excellent command of English

• Open to go on business trips (both domestic and abroad)

• Proficient in MS Office applications

Job Description

• Leads the development of local Integrated Multichannel Marketing strategy in the light of Global IMCM strategy for responsible brands

  that serves overall product strategy and follows-up IMCM strategy and activations throughout the year.

• Supports internal stakeholders for Multichannel activities including optimal allocation of marketing investment according to customers' channel preferences

• Drives and leads the integration of related campaign setup and implementation from beginning to the end together with marketing team.

• Guides marketing team on the creation and follow-up of the media budget where consumers are in scope.

• Establishes the strategy of complementary channels ensures the integration of them into product strategy where necessary and follows-up the internal processes for these channels.

• Leads identification of KPI for activities including individual channels and prepare regular KPI reports to support development.

• Trains & educates newly joined Bayer colleagues on Multichannel marketing approach.

• Drives Multichannel marketing community to share best practices across the business units and keeps them updated for new trends & improve internal stakeholder engagement.

• Provides consultation and direction to marketing colleagues in executing multichannel activities in a compliant way. Acts as the liaison between agencies and internal stakeholders.

• Contributes to the success of organization and serves to the positive reputation of Bayer Turkey within its region EMEA and even in global level.

• Be volunteer to enhance IMCM execution on field and interacts regularly with sales force to have them better IMCM understanding.