Customer Marketing Specialist / Vegetable Seeds

BASF Türk Kimya San. ve Tic. Ltd. Şti.

Responsibilities:

To develop and implement the customer marketing strategy

Regional scope is Turkey, Azerbaijan, Middle East, Iran and Israel.

To define and maintain the go-to-market strategy of the countries including tactical aspects as target market definition, customer segmentation, customer mapping, customer approach, commercial conditions, effective rebate framework, resource optimization to best approach the markets, etc.

To develop and monitor the implementation of the yearly marketing and sales country Marketing Plan

To lead and develop the yearly Marketing and Communication Plan, including managing the budget and resources

To activate excellence in Key Account Management and guide, challenge and support our sales teams to develop and implement best in class customer business plans

To lead the initiatives to develop local market-, customer- and competitor-intelligence with the objective to increase our strategic decision making locally and globally

 To define and lead the implementation of digital marketing strategies with the objective to digitalize the customer

Area of responsibility includes close to 20 countries with diverse cultures, languages and business models.

Supports sales teams to reach a turnover in (all countries).

Manages 1 direct report.

Experience:

At least 7 years’ experience in marketing with strategic and tactical activities including price analyses, customer segmentation, go-to market strategy and customer experience design. Prefer experience with a Business-to-Business marketing in multinational company of highly technical product,

Experience activating commercial excellence,

Experience gathering data and analyzing it to determine opportunities and threats,

Experience creating plans that either capitalize or defend the markets,

Experience on consultancy to move teams to a higher level of performance,

Experience on strategic marketing communication,

Experience influencing and negotiating internal and external stakeholders at all levels of the organization,

Experience building and maintaining industry and internal relationship.

Education:

Bachelor in Marketing or related field.

Master in Marketing and/or MBA preferred,

Fluent English mandatory.