Specialist-Digital Communications

Arçelik

QUALIFICATIONS

• Bachelor’s Degree,
• Minimum 3 years of experience
• Strong knowledge of MS Office applications,
• Excellent statistical skills,
• Excellent verbal and written skills in English,
• No restriction to travel,
• Thinking broadly about business,
• Understanding needs of the market & customer,
• Having the desire to do outstanding jobs,
• Recognizing and understanding emotions of other people,
• Listening different perspectives and showing flexibility,
• Building collaboration,
• Clear in communicating thoughts and ideas.

The position is located in Kadıköy.

JOB DESCRIPTION

Arçelik Pazarlama is looking for a Specialist – Digital Marketing & Strategy who will work for Marketing Directorate.
 

• Responsible of executing communication activities
• Managing Communication Budget for white goods and electronics categories
• Working with offline marketing and communication teams to get best overall campaign results
• Generating digital only campaigns
• Generating reports and insights form our digital activity
• Being updated with latest digital trends and implement in our activity
• Defining SM content strategy for each channel: FB, IG, YT, RT
• Managing our SM agencies and directing them according our needs
• Working closely with the marketing and product teams with weekly meetings and meeting expectations
• Finding new trends and implement in our SM activity
• Content quality and quantity
• Monthly insights from our activity
• Improving our YT page and create SEO based strategy for YT and assist our website SEO from YT
• Generating reports from social cloud platform, fb, Instagram and twitter dashboards
• Managing social media budget on always on, regional marketing and events budgets